Campaign structure
Separate the jobs and areas that matter so ads match what customers actually need.
GOOGLE ADS / LESS WASTE / MORE WORK
GOOGLE ADS FOR
RUBBISH REMOVAL
COMPANIES.
Get in front of people looking for rubbish removal, house clearance or a man and van in your area. Cut the wrong searches and know which calls and quotes actually turned into jobs.
ILLUSTRATIVE
near youIncoming call · 01632 960 214
09:41 ● ● ●
NEW JOB ENQUIRYHouse clearancenear youIncoming call · 01632 960 214
DECLINEANSWER →
PPC FOR MAN AND VAN / HOUSE CLEARANCE GOOGLE ADS / WASTE REMOVAL PPCAll services
THE PROBLEM
CLICKS AREN’T
BOOKED JOBS.
The wrong searches eat your ad spend. A vague page makes customers leave instead of calling. And an agency that only reports clicks can’t tell you how many jobs came in.
We focus on the jobs you want, the postcodes you serve and the calls and forms that can turn into money in the bank. If a campaign attracts the wrong work, we change it.
ILLUSTRATIVE
WRONG SEARCHWasted clickNO QUOTE ×
RIGHT ENQUIRYRelevant callBOOKED JOB ↗
WHAT WE DO
SPEND TIME ON
THE RIGHT SEARCHES.
Keywords & exclusions
Target useful searches and add negative keywords to filter out clicks from people looking for something else.
Local Services Ads
Check eligibility and support Local Services Ads where Google offers them for your business and location.
Call & form tracking
Set up conversion tracking where your site and phone setup allow it, then connect leads to booked jobs.
Landing pages
Make the next step obvious: your service area, the jobs you take and a fast way to ask for a quote.
Ongoing improvement
Review real search terms, calls and quote requests, then adjust what runs and where.
YOUR ACCOUNT / YOUR DATA
YOUR GOOGLE ADS
ACCOUNT STAYS YOURS.
You always own your Google Ads account. Requiq works through access you grant us. Your history, settings and data remain with your business—not locked inside an agency account.
HOW IT WORKS
FROM SEARCH
TO BOOKED JOB.
- 01
Consultation
We learn which jobs make money, where you work and which calls are worth taking.
- 02
Account review
We check your existing Google Ads account, tracking and landing pages, or help you set up an account you own.
- 03
Campaign build
We organise campaigns around relevant jobs, locations and searches, with the right exclusions.
- 04
Launch & measure
We launch, check leads and look beyond clicks to phone calls, quote requests and bookings.
- 05
Keep improving
We review the search terms and outcomes, then refine the work around the jobs that matter most.
WHO DOES THE WORK
THE PEOPLE BEHIND
THE CAMPAIGNS.
PPC SPECIALIST / 12 YEARS IN PPC
Andy Hathaway
Andy brings 12 years of PPC experience, including more than five years working in the waste industry. His focus is on relevant calls and quotes, not clicks for their own sake.
FOUNDER / 12 YEARS IN PPC
Michael Miller
Michael brings 12 years of PPC experience and 12 years in the waste industry. He grew his rubbish removal business from £5,000 to £2.5m in five years and knows which jobs actually help a fleet grow.
Read Michael’s story ONE AREA / ONE PARTNER
YOUR PATCH.
YOUR PARTNER.
We work with one business per territory: a set radius around your town or city, covering a population of up to 250,000. Larger cities can be divided into multiple territories.
Exclusivity covers our whole relationship. We won’t work with a competing business in your agreed territory on SEO, Google Ads, web work or any other service.
Ask about your territoryILLUSTRATIVEEXAMPLE TOWN ONE PARTNER / ONE TERRITORY
Want more local calls beyond your campaigns?
Explore SEO STRAIGHT ANSWERS
YOUR QUESTIONS.
ANSWERED.
Do I own my Google Ads account?
Yes. You always own your own Google Ads account. We work with access you grant us, so your account history and data remain yours.
How do you stop clicks from the wrong searches?
We focus campaigns on relevant jobs and locations, use negative keywords for searches that don't fit, and regularly review the terms people used before clicking.
Can you show which ads led to phone calls and quotes?
We set up call and form conversion tracking where the site and phone setup allow it, then review leads alongside the jobs actually booked.
Do you also manage Local Services Ads?
We can check eligibility and help with Local Services Ads where Google makes them available for your business and area; availability isn't guaranteed.
Will I need a new landing page?
Only if the current page makes it hard to call, request a quote or understand your service area. We'll tell you what we would change and why.
Will you run ads for a competitor in my town?
No. Our territory exclusivity covers the whole relationship and every service, subject to the agreed territory around your town or city.
YOUR NEXT MOVE
LESS WASTE. MORE BOOKED WORK.
Show us the jobs you want and where you want to work. We’ll talk through what your Google Ads account could do better.